Peachtree Financial Solutions Launches New Brand Identity
Integrated campaign highlights “The Peachtree PromiseTM ,” a continued focus on fulfilling the financial needs of customers and providing outstanding customer service
August 4, 2014 – Radnor, Pa. – Peachtree Financial Solutions (“Peachtree”), a leading purchaser of structured settlement payments, annuity payments, and lottery payments, and a leader in pre-settlement funding, today launched a new brand identity signaling the company’s focus on customer service and engagement. This effort is supported by a national advertising campaign, new website and increased social media presence.
As part of the continued evolution of the brand, the Peachtree campaign “See What You Can DoTM” features messaging that encourages customers to contact Peachtree to explore options to address their particular financial needs. The new brand identity is prominent in the company’s website (www.peachtreefinancial.com), which highlights “The Peachtree PromiseTM,” a customer service promise outlining the emphasis Peachtree representatives place on respect for customers, clarity in communications, and collaboration on identifying the appropriate financial solutions. The new website also provides content on common financial needs, such as debt reduction, housing, automotive, and paying for education.
“We’re excited to continue the growth and evolution of the Peachtree brand,” said Sean O’Reilly, Senior Vice President and Chief Marketing Officer for JGWPT Holdings Inc. (“JGWPT”). “This new brand identity highlights the variety of ways in which Peachtree can help customers unlock the potential of their structured settlement payments to help address their changing financial needs. At the core of our brand identity is The Peachtree PromiseTM, which reflects our promise to customers: We treat people right, We listen first, We speak clearly, We provide options, We work with you, and We inspire confidence. The Peachtree PromiseTM reinforces our commitment to customer service as we provide solutions to our customers and grow the business.”
Peachtree’s new advertising campaign launches today and was produced by Minneapolis-based agency Yamamoto. The campaign is anchored by national television placement and will be supported by a comprehensive schedule of print and direct mail, as well as internet advertising. According to Kathy McCuskey, Chief Executive Officer for Yamamoto, “We believe the new campaign addresses common customer needs and drives toward an engaging customer-focused experience that the Peachtree team is consistently prepared to deliver.”
For additional information on Peachtree, visit: www.peachtreefinancial.com
About Peachtree Financial Solutions
Peachtree is a leading purchaser of structured settlement payments. A subsidiary of JGWPT (NYSE: JGW), Peachtree has created a well-recognized brand through an emphasis on superior customer service. The diverse product offering of this brand includes structured settlement payment purchasing, annuity payment purchasing, pre-settlement funding, and lottery payment purchasing.
Forward Looking Statements
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About JGWPT Holdings Inc. (NYSE: JGW)
JGWPT focuses on key sectors, including structured settlement payment purchasing, annuity payment purchasing, lottery payment purchasing and pre-settlement funding. Through our two market-leading and highly-recognizable brands, J.G. Wentworth and Peachtree Financial Solutions, we purchase future structured settlement payment streams from our customers. For more information about JGWPT, visit www.jgwpt.com or use the information provided below.
This press release shall not constitute an offer to sell, or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful, prior to registration or qualification under the securities laws of any such state or jurisdiction