THE J.G. WENTWORTH COMPANY® ANNOUNCES LAUNCH OF NATIONAL MARKETING CAMPAIGN TO SUPPORT J.G. WENTWORTH HOME LENDING™
Multi-Channel Campaign features Television and Online Advertising, New Affiliate Programs, and Social Media Engagement
RADNOR, PA., August 17, 2015– The J.G. Wentworth Company® (“J.G. Wentworth” or the “Company”) (NYSE: JGW), a diversified consumer financial services company specializing in structured settlement payment purchasing, home lending, prepaid cards and loan options through a marketplace platform, today launched a national marketing campaign to support J.G. Wentworth Home Lending™.
The new campaign provides increased awareness for mortgage lending options provided by J.G. Wentworth. The Company closed on an acquisition and launched J.G. Wentworth Home Lending™ earlier this month, and the new campaign will focus on increasing share in the mortgage category immediately.
“The team at J.G. Wentworth Home Lending is excited to expand our brand footprint to gain share in the mortgage market,” stated Roger Jones, President of J.G. Wentworth Home Lending™. “We are already originating mortgage loans through our call centers and new website, and we look forward to the increased awareness and loan inquiries that will come from this new campaign.”
“The strength of the J.G. Wentworth brand will now be introduced to the mortgage category,” stated Sean O’Reilly, Chief Marketing Officer of The J.G. Wentworth Company®. “Our opportunity to gain share in both the direct-to-consumer and retail markets will be supported with this innovative national campaign.”
The new campaign launches today and will be featured in online display, paid search, social media and in a number of new affiliate programs. In addition, the campaign introduces new television spots, titled “Hunting” and “Roommate,” that showcase a variety of humorous scenarios in which customers are confronted with opportunities to improve their living situation through a mortgage or refinancing provided by J.G. Wentworth Home Lending™. The television advertising will be tested in select markets, and the campaign can be viewed at the following link: www.jgwentworth/commercials.
The campaign was developed with agency VML, who also developed the recent upgrade of the www.jgwentworth.com site. ”We are excited about the chance to work with J.G. Wentworth during this time of transformation,” stated Chuck Searle, Chief Client Officer at VML. “We’re proud of the inaugural mortgage campaign that will drive awareness and a clear call-to-action across a variety of consumer touchpoints in a humorous and engaging way.”
About The J.G Wentworth Company®
The J.G. Wentworth Company® is a diversified consumer financial services company. The Company is focused on providing direct-to-consumer access to financing needs through a variety of solutions, including: mortgage lending and refinancing, personal and business lending, structured settlement payment purchasing, and prepaid cards.
Mortgage loans are offered by J.G. Wentworth Home Lending, Inc. NMLS ID# 2925 (www.nmlsconsumeraccess.org) 3350 Commission Court, Woodbridge, VA 22192; 1-888-349-3773.
This press release shall not constitute an offer to sell, or the solicitation of an offer to buy, nor shall there be any sale of our securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful, prior to registration or qualification under the securities laws of any such state or jurisdiction.
For more information about The J.G. Wentworth Company®, visit www.jgw.com or use the information provided below.
VML is a global marketing agency that delivers forward-thinking ideas and solutions for the world’s most influential brands, including: MillerCoors brands Coors and Coors Light, Colgate-Palmolive, Dell, J.G. Wentworth, Gatorade, the Kellogg Company, Kimberly-Clark, Microsoft, NAPA AUTO PARTS, PepsiCo, Southwest Airlines, U.S. Soccer, Tennessee Tourism, Wendy’s and Xerox.
Founded in 1992 and headquartered in Kansas City, MO, VML joined the world’s largest communications services group WPP in 2001. VML has more than 2,400 employees with principal offices in 26 locations across six continents.
Forward Looking Statements
Certain statements in this press release may constitute “forward-looking statements.” All statements, other than statements of historical fact, are forward-looking statements. You can identify such statements because they contain words such as ‘‘plans,’’ ‘‘expects,’’ or ‘‘does expect,’’ ‘‘budget,’’ ‘‘forecasts,’’ ‘‘anticipates,’’ or ‘‘does not anticipate,’’ ‘‘believes,’’ ‘‘intends,’’ and similar expressions or statements that certain actions, events or results ‘‘may,’’ ‘‘could,’’ ‘‘would,’’ ‘‘might,’’ or ‘‘will,’’ be taken, occur or be achieved. Any statements that refer to expectations or other characterizations of future events, circumstances or results are forward-looking statements.
Consideration should be given to the areas of risk set forth under the heading “Risk Factors” in our filings with the Security and Exchange Commission (the “SEC”), including our registration statement on Form S-1 for our initial public offering, as filed with and declared effective by the SEC on November 8, 2013, and in our other filings made from time to time, in connection with considering any forward-looking statements that may be made by us and our business generally. Except for our ongoing obligations to disclose material information under the federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events unless we are required to do so by law.
Erik Hartwell, VP, Investor Relations
Makovsky for The J.G. Wentworth Company®
Michael Goodwin, 212-508-9639